Ottawa, Canada, March 19, 2017 – This year, at the 2017 International Home + Housewares Show in Chicago, Instant Pot® was awarded the NPD 2017 Home Industry Performance Award in recognition as a food cook-heat brand with the top increase in market share in 2016, compared to 2015, according to NPD’s Retail Sales. (Note: Only brands with overall sales among the top 15 in the category were eligible).
Instant Pot® Multi-Use Programmable Pressure Cookers has become a game changer in this space. All Instant Pot® models are designed with advanced microprocessor programming. It combines the functions of a pressure cooker, rice cooker, yogurt maker, sauté, steamer, and warmer, along with smart cooking programs to provide the flexibility to prepare nearly every type of dish. Instant Pot® cookers are truly tools for a New Lifestyle.
According to Lora Morsovillo, President of NPD’s home division, “Growth in today’s retail environment is increasingly competitive. These awards recognize the brands that are successfully navigating their way through today’s challenges and standing out among the competition”. Per Lora, “It is energizing to witness members of our industry identifying new opportunities, advancing their business, and creating a platform for industry growth.”
The NPD Group is a market research firm that provides consumer shopping trends, and market information. With expertise in more than 20 industries, NPD combines consumer and retail point-of-sale data with analytic solutions to interpret today’s market trends, while anticipating tomorrow’s.
Instant Pot® would like to share this recognition with our distributors, partners and customers who helped make it possible. Thank You!